“A leader needs to have the ability to inspire people. A leader has to be able to move people to take action.”
"People don’t buy features, they buy benefits. Features answer the question what is it? Benefits answer the question what’s in it for me?"
- Tom Abbott
Awareness
"Don’t assume it’s about your sales process, it’s about their buying process."
- Tom Abbott
Awareness
"View the customer as a friend, not a purchase order."
- Tom Abbott
Relationships
"Share the content, spread the word. Talk about what you know and what you love. Leads will come in."
- Tom Abbott
Motivation
"Every single lead is gold. So it’s a race for whom can respond to that customer the fastest."
- Tom Abbott
Motivation
"Motivation is the art of getting people to do what you want them to do because they want to do it."
- Dwight D. Eisenhower
Leadership
"Pay attention to those employees who respectfully ask why. They are demonstrating an interest in their jobs and exhibiting a curiosity that could eventually translate into leadership ability."
- Harvey Mackay
Leadership
"Everyone talks about building a relationship with your customer. I think you build one with your employees first."
- Angela Ahrendts
Leadership
"Leaders can let you fail and yet not let you be a failure."
- Stanley McChrystal
Leadership
"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."
- Jack Welch
Leadership