“Don’t assume it’s about your sales process, it’s about their buying process.”
"People don’t buy features, they buy benefits. Features answer the question what is it? Benefits answer the question what’s in it for me?"
- Tom Abbott
Awareness
"View the customer as a friend, not a purchase order."
- Tom Abbott
Relationships
"Share the content, spread the word. Talk about what you know and what you love. Leads will come in."
- Tom Abbott
Motivation
"Every single lead is gold. So it’s a race for whom can respond to that customer the fastest."
- Tom Abbott
Motivation
"It’s not about working harder or smarter. You have to do both. If the other person is working smart and you’re not, you will lose."
- Tom Abbott
Hard Work
"She warned him not to be deceived by appearances, for beauty is found within."
- Beauty and the Beast
Awareness
"We should never judge someone based on their appearance."
- Beauty and the Beast
Awareness
"Beauty and ugliness are merely subjective labels. What matters is who we are inside."
- Beauty and the Beast
Awareness
"When we see beyond appearances, we discover the true essence of a person."
- Beauty and the Beast
Awareness
"Worry is a misuse of imagination."
Awareness