"People don’t buy features, they buy benefits. Features answer the question what is it? Benefits answer the question what’s in it for me?"
- Tom Abbott
Awareness
"View the customer as a friend, not a purchase order."
- Tom Abbott
Relationships
"Share the content, spread the word. Talk about what you know and what you love. Leads will come in."
- Tom Abbott
Motivation
"Every single lead is gold. So it’s a race for whom can respond to that customer the fastest."
- Tom Abbott
Motivation
"It’s not about working harder or smarter. You have to do both. If the other person is working smart and you’re not, you will lose."
- Tom Abbott
Hard Work
"She warned him not to be deceived by appearances, for beauty is found within."
- Beauty and the Beast
Awareness
"We should never judge someone based on their appearance."
- Beauty and the Beast
Awareness
"Beauty and ugliness are merely subjective labels. What matters is who we are inside."
- Beauty and the Beast
Awareness
"When we see beyond appearances, we discover the true essence of a person."
- Beauty and the Beast
Awareness
"Worry is a misuse of imagination."
Awareness