"People don’t buy features, they buy benefits. Features answer the question what is it? Benefits answer the question what’s in it for me?"
- Tom Abbott
Awareness
"Don’t assume it’s about your sales process, it’s about their buying process."
- Tom Abbott
Awareness
"View the customer as a friend, not a purchase order."
- Tom Abbott
Relationships
"Share the content, spread the word. Talk about what you know and what you love. Leads will come in."
- Tom Abbott
Motivation
"Every single lead is gold. So it’s a race for whom can respond to that customer the fastest."
- Tom Abbott
Motivation
"Motivation is the art of getting people to do what you want them to do because they want to do it."
- Dwight D. Eisenhower
Leadership
"Pay attention to those employees who respectfully ask why. They are demonstrating an interest in their jobs and exhibiting a curiosity that could eventually translate into leadership ability."
- Harvey Mackay
Leadership
"Everyone talks about building a relationship with your customer. I think you build one with your employees first."
- Angela Ahrendts
Leadership
"Leaders can let you fail and yet not let you be a failure."
- Stanley McChrystal
Leadership
"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."
- Jack Welch
Leadership