Service Quotes

"A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it."

- Mahatma Gandhi

"Every day we’re saying, ‘How can we keep this customer happy? How can we get ahead in innovation by doing this?’ …because if we don’t, somebody else will."

- Bill Gates

"Biggest question: Isn’t it really ‘customer helping’ rather than customer service? And wouldn’t you deliver better service if you thought of it that way?"

- Jeffrey Gitomer

"The only certain means of success is to render more and better service than is expected of you, no matter what your task may be."

- Og Mandino

"You are allowed to do this, don’t worry about the rules, don’t worry about getting into trouble, your job is to take care of the customer, your job is to make that person leave happy. And you have all kinds of leeway to do that."

- John Pepper

"You can have everything in life you want if you will just help enough other people get what they want."

- Zig Ziglar

"You’ll never have a product or price advantage again. They can be too easily duplicated. But a strong customer service culture cannot be copied."

- Jerry Fritz

"If people believe they share values with a company, they will stay loyal to the brand."

- Howard Schultz

"In the world of internet customer service, it’s important to remember your competitor is only one mouse click away."

- Doug Warner

"The more advocates you have, the fewer ads you have to buy."

- Dharmesh Shah

"Your brand is what your business does, what you stand for, and how you approach your work. … Your reputation is what people remember and share about you."

- Ted Rubin

"Customers who are merely satisfied remain your customers only as long as everything goes their way."

- Chip Bell

"Excellent businesses don’t believe in excellence, only in constant improvement and constant change."

- Tom Peters

"Any company designed for success in the 20th century is doomed to failure in the 21st."

- David S. Rose

"The key is to set realistic expectations, then exceed them, preferably in unexpected and helpful ways."

- Richard Branson

"Service, in short, is not what you do, but who you are. It's a way of living that you need to bring to everything you do if you're to bring it to your customer interactions."

- Betsy Sanders

"The purpose of a business is to get and keep a customer."

- Theodore Levitt

"Customer experience is the next competitive battleground. It’s where business is going to be won or lost."

- Tom Knighton

"In a world where products and services are becoming more and more commoditized, customer experience is the only true differentiator."

- Annette Franz

"The best performers set goals that are not about the outcome but about the process of reaching the outcome."

- Geoff Colvin

"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better."

- Jeff Bezos

"It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have a chance to forget you."

- Patricia Fripp

"Here is the simple but powerful rule … always give people more than they expect to get."

- Nelson Boswell

"When you serve the customer better, they always return on your investment."

- Kara Parlin

"When you assume negative intent, you're angry. If you take away that anger and assume positive intent, you will be amazed. Your emotional quotient goes up because you are no longer almost random in your response."

- Indra Nooyi

"The magic ‘mind reading’ anticipatory service phrase is: ‘If that was me, what would I want?'"

- Steve Cokkinias

"Most people do not listen with the intent to understand; they listen with the intent to reply."

- Stephen R. Covey

"When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion."

- Dale Carnegie

"What looks like resistance is often a lack of clarity."

- Dan Heath

"Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away."

- Marilyn Suttle