“On social media, you need to always be sharing your insights on topics that relate to your industry. This is how you establish credibility with your prospects.”
"People don’t buy features, they buy benefits. Features answer the question what is it? Benefits answer the question what’s in it for me?"
- Tom Abbott
Awareness
"Don’t assume it’s about your sales process, it’s about their buying process."
- Tom Abbott
Awareness
"View the customer as a friend, not a purchase order."
- Tom Abbott
Relationships
"Share the content, spread the word. Talk about what you know and what you love. Leads will come in."
- Tom Abbott
Motivation
"Every single lead is gold. So it’s a race for whom can respond to that customer the fastest."
- Tom Abbott
Motivation
"The world is changed by your example, not your opinion."
- Paulo Coelho
Influence
"No matter what people tell you, words and ideas can change the world."
- Robin Williams
Influence
"There is no greater good in all the world than motherhood. The influence of a mother in the lives of her children is beyond calculation."
- James E. Faust
Influence
"Who can justly measure the righteous influence of a mother’s love? What enduring fruits result from the seeds of truth that a mother carefully plants and lovingly cultivates in the fertile soil of a child’s trusting mind and heart? As a mother, you have been given divine instincts to help you sense your child’s special talents and unique capacities."
- Richard G. Scott
Influence
"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."
- Jeff Bezos
Influence