I don't know where we should take this company, but I do know that if I start with the right people, ask them the right questions, and engage them in vigorous debate, we will find a way to make this company great.

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"Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you."

- Jim Collins

Awareness

"The most powerful cultures are those that are based on values that are deeply held and widely shared."

- Jim Collins

Belief

"Great companies foster a productive tension between continuity and change."

- Jim Collins

Transformation

"Indeed, the real question is not, “Why greatness?” but “What work makes you feel compelled to try to create greatness?” If you have to ask the question, “Why should we try to make it great? Isn’t success enough?” then you’re probably engaged in the wrong line of work."

- Jim Collins

Motivation

"What separates people is not the presence or absence of difficulty, but how they deal with the inevitable difficulties of life."

- Jim Collins

Adversity

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"Motivation is the art of getting people to do what you want them to do because they want to do it."

- Dwight D. Eisenhower

Leadership

"Pay attention to those employees who respectfully ask why. They are demonstrating an interest in their jobs and exhibiting a curiosity that could eventually translate into leadership ability."

- Harvey Mackay

Leadership

"Everyone talks about building a relationship with your customer. I think you build one with your employees first."

- Angela Ahrendts

Leadership

"Leaders can let you fail and yet not let you be a failure."

- Stanley McChrystal

Leadership

"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."

- Jack Welch

Leadership