Indeed, the real question is not, “Why greatness?” but “What work makes you feel compelled to try to create greatness?” If you have to ask the question, “Why should we try to make it great? Isn’t success enough?” then you’re probably engaged in the wrong line of work.

More quotes by Jim Collins

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"Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you."

- Jim Collins

Awareness

"The most powerful cultures are those that are based on values that are deeply held and widely shared."

- Jim Collins

Belief

"Great companies foster a productive tension between continuity and change."

- Jim Collins

Transformation

"What separates people is not the presence or absence of difficulty, but how they deal with the inevitable difficulties of life."

- Jim Collins

Adversity

"Letting the wrong people hang around is unfair to all the right people, as they inevitably find themselves compensating for the inadequacies of the wrong people. Worse, it can drive away the best people. Strong performers are intrinsically motivated by performance, and when they see their efforts impeded by carrying extra weight, they eventually become frustrated."

- Jim Collins

Teamwork

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"Hustle hard baby girl."

Motivation

"Stop snoozing your alarm."

Motivation

"Results on. Excuses off."

Motivation

"Start where you are. Use what you have. Do what you can."

- Arthur Ashe

Motivation

"Your most important work is always ahead of you, never behind you."

- Stephen Covey

Motivation