"Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you."

- Jim Collins

"The most powerful cultures are those that are based on values that are deeply held and widely shared."

- Jim Collins

"Indeed, the real question is not, “Why greatness?” but “What work makes you feel compelled to try to create greatness?” If you have to ask the question, “Why should we try to make it great? Isn’t success enough?” then you’re probably engaged in the wrong line of work."

- Jim Collins

"What separates people is not the presence or absence of difficulty, but how they deal with the inevitable difficulties of life."

- Jim Collins

"Letting the wrong people hang around is unfair to all the right people, as they inevitably find themselves compensating for the inadequacies of the wrong people. Worse, it can drive away the best people. Strong performers are intrinsically motivated by performance, and when they see their efforts impeded by carrying extra weight, they eventually become frustrated."

- Jim Collins