"Customers don’t care at all whether you close the deal or not. They care about improving their business."
- Aaron Ross
Awareness
""Customers don’t care at all whether you close the deal or not. They care about improving their business. It’s easy to forget this in the heat of a sales cycle.""
- Aaron Ross
Motivation
"Companies should be selling ideas more than benefits. Sell Ideas. Not stuff."
- Aaron Ross
Creativity
"Companies should be selling ideas more than benefits. Sell ideas. Not stuff."
- Aaron Ross
Creativity
"Just take any step, whether small or large. And then another and repeat day after day. It may take months, maybe years, but the path to success will become clear"
- Aaron Ross
Change
"We cannot solve problems with the kind of thinking we employed when we came up with them."
- Albert Einstein
Insight
"Vision is not what your eyes see, but an image that your brain comprehends."
- Touko Aozaki
Insight
"The difference between genius and stupidity is; genius has its limits."
- Albert Einstein
Insight
"Someone asked me, if I were stranded on a desert island what book would I bring: ‘How to Build a Boat.’"
- Steven Wright
Insight
"The shell of an oyster only hides the pearl inside."
- Jack
Insight