“Instead of focusing on what you want, focus on what your prospect wants and you’ll both win.”
"People don’t buy features, they buy benefits. Features answer the question what is it? Benefits answer the question what’s in it for me?"
- Tom Abbott
Awareness
"Don’t assume it’s about your sales process, it’s about their buying process."
- Tom Abbott
Awareness
"View the customer as a friend, not a purchase order."
- Tom Abbott
Relationships
"Share the content, spread the word. Talk about what you know and what you love. Leads will come in."
- Tom Abbott
Motivation
"Every single lead is gold. So it’s a race for whom can respond to that customer the fastest."
- Tom Abbott
Motivation
"If you don’t share someone’s pain, you can never understand them."
- Nagato
Empathy
"Empathy is being concerned about the human being, not just their output."
- Simon Sinek
Empathy
"Great leaders are willing to be vulnerable and transparent."
- Liz Wiseman
Empathy
"May the God who gives endurance and encouragement give you the same attitude of mind toward each other that Christ Jesus had."
- Romans 15:5
Empathy
"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
- Maya Angelou
Empathy