“Whatever is going to make that customer experience easier, smoother, faster, and seamless, is going to give your business a competitive advantage.”
"People don’t buy features, they buy benefits. Features answer the question what is it? Benefits answer the question what’s in it for me?"
- Tom Abbott
Awareness
"Don’t assume it’s about your sales process, it’s about their buying process."
- Tom Abbott
Awareness
"View the customer as a friend, not a purchase order."
- Tom Abbott
Relationships
"Share the content, spread the word. Talk about what you know and what you love. Leads will come in."
- Tom Abbott
Motivation
"Every single lead is gold. So it’s a race for whom can respond to that customer the fastest."
- Tom Abbott
Motivation
"It takes less time to do things right than to explain why you did it wrong."
- Henry Wadsworth Longfellow
Efficiency
"There’s a tremendous power in using the least amount of information to get a point across."
- Rick Rubin
Efficiency
"Nothing is less productive than to make more efficient what should not be done at all."
- Peter Drucker
Efficiency
"If you measure it, it will improve."
- Seth Godin
Efficiency
"Good customer service costs less than bad customer service."
- Sally Gronow
Efficiency