“The reality is, and there are so many studies that prove this, you need to have at least, 4, 5, 6 touchpoints with someone for them to actually start really recognizing and noticing your brand.”
"People don’t buy features, they buy benefits. Features answer the question what is it? Benefits answer the question what’s in it for me?"
- Tom Abbott
Awareness
"Don’t assume it’s about your sales process, it’s about their buying process."
- Tom Abbott
Awareness
"View the customer as a friend, not a purchase order."
- Tom Abbott
Relationships
"Share the content, spread the word. Talk about what you know and what you love. Leads will come in."
- Tom Abbott
Motivation
"Every single lead is gold. So it’s a race for whom can respond to that customer the fastest."
- Tom Abbott
Motivation
"Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. The slogan ‘Press On’ has solved and always will solve the problems of the human race."
- Calvin Coolidge
Persistence
"I have stood on a mountain of no’s for one yes."
- Barbara Elaine Smith
Persistence
"First, forget inspiration. Habit is more dependable. Habit will sustain you whether you’re inspired or not. Habit will help you finish and polish your stories. Inspiration won’t. Habit is persistence in practice."
- Octavia Butler
Persistence
"A dragonfly's journey is proof that persistence carves canyons from cliffs"
Persistence
"Persistence pays off, buzz on like the dragonfly"
Persistence