"People don’t buy features, they buy benefits. Features answer the question what is it? Benefits answer the question what’s in it for me?"
- Tom Abbott
Awareness
"Don’t assume it’s about your sales process, it’s about their buying process."
- Tom Abbott
Awareness
"View the customer as a friend, not a purchase order."
- Tom Abbott
Relationships
"Share the content, spread the word. Talk about what you know and what you love. Leads will come in."
- Tom Abbott
Motivation
"Every single lead is gold. So it’s a race for whom can respond to that customer the fastest."
- Tom Abbott
Motivation
"The meeting of preparation with opportunity generates the offspring we call luck."
- Tony Robbins
Success
"There are no shortcuts to any place worth going."
- Beverly Sills
Success
"We are what we repeatedly do. Excellence, therefore, is not an act but a habit."
- Aristotle
Success
"I attribute my success to this: I never gave or took any excuse."
- Florence Nightingale
Success
"Perfection is not attainable, but if we chase perfection, we can catch excellence."
- Vince Lombardi
Success