“The future’s uncertain, but if you’ve got the right attitude and aptitude, it’s something that you can control despite challenging economic times”
"People don’t buy features, they buy benefits. Features answer the question what is it? Benefits answer the question what’s in it for me?"
- Tom Abbott
Awareness
"Don’t assume it’s about your sales process, it’s about their buying process."
- Tom Abbott
Awareness
"View the customer as a friend, not a purchase order."
- Tom Abbott
Relationships
"Share the content, spread the word. Talk about what you know and what you love. Leads will come in."
- Tom Abbott
Motivation
"Every single lead is gold. So it’s a race for whom can respond to that customer the fastest."
- Tom Abbott
Motivation
"The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty."
- Winston Churchill
Optimism
"Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence."
- Helen Keller
Optimism
"Opportunities don’t happen, you create them."
- Chris Grosser
Optimism
"You will soon feel as if nothing was done to you. The surgery will be fast and smooth. Good luck with your surgery!"
Optimism
"Teaching is the greatest act of optimism."
- Colleen Wilcox
Optimism