There are times in all of our lives when a reliance on gut or intuition just seems more appropriate, when a particular course of action just feels right. And, interestingly, I’ve discovered it’s in facing life’s most important decisions that intuition seems the most indispensable.

More quotes by Tim Cook

View all
"Let your joy be in your journey, not in some distant goal."

- Tim Cook

Happiness

"Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it’s just a job, and life is too short for that."

- Tim Cook

Motivation

"Some people see innovation as change, but we have never really seen it like that. It’s making things better."

- Tim Cook

Creativity

"Real leadership is about inspiring people to do things they never thought they could."

- Tim Cook

Leadership

"I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D."

- Tim Cook

Leadership

More Insight Quotes

View all
"We cannot solve problems with the kind of thinking we employed when we came up with them."

- Albert Einstein

Insight

"Vision is not what your eyes see, but an image that your brain comprehends."

- Touko Aozaki

Insight

"The difference between genius and stupidity is; genius has its limits."

- Albert Einstein

Insight

"Someone asked me, if I were stranded on a desert island what book would I bring: ‘How to Build a Boat.’"

- Steven Wright

Insight

"The shell of an oyster only hides the pearl inside."

- Jack

Insight