Tim Cook

"Let your joy be in your journey, not in some distant goal."

- Tim Cook

"Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it’s just a job, and life is too short for that."

- Tim Cook

"Some people see innovation as change, but we have never really seen it like that. It’s making things better."

- Tim Cook

"Real leadership is about inspiring people to do things they never thought they could."

- Tim Cook

"I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D."

- Tim Cook

"It’s about finding your values, and committing to them. It’s about finding your North Star. It’s about making choices. Some are easy. Some are hard. And some will make you question everything."

- Tim Cook

"There are times in all of our lives when a reliance on gut or intuition just seems more appropriate, when a particular course of action just feels right. And, interestingly, I’ve discovered it’s in facing life’s most important decisions that intuition seems the most indispensable."

- Tim Cook

"Let your joy be in your journey – not in some distant goal."

- Tim Cook

"In the long arc of time, you are only relevant if customers love you."

- Tim Cook