The moment a leader allows himself to become the primary reality people worry about, rather than reality being the primary reality, you have a recipe for mediocrity, or worse. This is one of the key reasons why less charismatic leaders often produce better long-term results than their more charismatic counterparts. Indeed,

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"Most men would rather die, than think. Many do."

- James C. Collins

Awareness

"Greatness, it turns out, is largely a matter of conscious choice and discipline."

- James C. Collins

Belief

"Greatness, it turns out, is largely a matter of conscious choice."

- James C. Collins

Belief

"A culture of discipline involves a duality. On the one hand, it requires people who adhere to a consistent system; yet, on the other hand, it gives people freedom and responsibility within the framework of that system."

- James C. Collins

Balance

"Transformations are different from the perspective of those looking at it from the outside vs those going through it (on the inside)."

- James C. Collins

Transformation

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"Motivation is the art of getting people to do what you want them to do because they want to do it."

- Dwight D. Eisenhower

Leadership

"Pay attention to those employees who respectfully ask why. They are demonstrating an interest in their jobs and exhibiting a curiosity that could eventually translate into leadership ability."

- Harvey Mackay

Leadership

"Everyone talks about building a relationship with your customer. I think you build one with your employees first."

- Angela Ahrendts

Leadership

"Leaders can let you fail and yet not let you be a failure."

- Stanley McChrystal

Leadership

"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."

- Jack Welch

Leadership