"Greatness, it turns out, is largely a matter of conscious choice and discipline."

- James C. Collins

"Greatness, it turns out, is largely a matter of conscious choice."

- James C. Collins

"A culture of discipline involves a duality. On the one hand, it requires people who adhere to a consistent system; yet, on the other hand, it gives people freedom and responsibility within the framework of that system."

- James C. Collins

"Transformations are different from the perspective of those looking at it from the outside vs those going through it (on the inside)."

- James C. Collins

"Think of the transformation as a process of buildup followed by breakthrough, broken into three broad stages: disciplined people, disciplined thought, and disciplined action. Within each of these three stages, there are two key concepts, shown in the framework and described below. Wrapping around this entire framework is a concept we came to call the flywheel, which captures the gestalt of the entire process of going from good to great."

- James C. Collins