“The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.”
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
- Leo Burnett
Creativity
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
- Leo Burnett
Creativity
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
- Leo Burnett
Creativity
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
- Leo Burnett
Creativity
"What helps people, helps business."
- Leo Burnett
Service
"You can get everything in life you want if you will just help enough other people get what they want."
- Zig Ziglar
Service
"So, whether you eat or drink or whatever you do, you should do it all for God's glory."
Service
"Whoever wants to be first must be slave of all. For even the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many."
- Jesus
Service
"Do you know who will go first on the Day of Resurrection to the shade of God…Those who when given what is right accept it, when asked for something give freely and who judge in favor of others as they do for themselves."
- Prophet Muhammad (s)
Service
"If anyone fulfills his brother’s needs, Allah will fulfill his needs; if one relieves a Muslim of his troubles, Allah will relieve his troubles on the Day of Resurrection."
- Prophet Muhammad (s)
Service