Leo Burnett

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

- Leo Burnett

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

- Leo Burnett

"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."

- Leo Burnett

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

- Leo Burnett

"What helps people, helps business."

- Leo Burnett

"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."

- Leo Burnett