“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
- Leo Burnett
Creativity
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
- Leo Burnett
Creativity
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
- Leo Burnett
Creativity
"What helps people, helps business."
- Leo Burnett
Service
"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
- Leo Burnett
Service
"You can’t use up creativity. The more you use, the more you have."
- Maya Angelou
Creativity
"Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless."
- Jamie Paolinetti
Creativity
"It is better to fail in originality than to succeed in imitation."
- Herman Melville
Creativity
"I am so clever that sometimes I don’t understand a single word of what I am saying."
- Oscar Wilde
Creativity
"Show up, show up, show up, and after a while the muse shows up, too."
- Isabel Allende
Creativity