“Efficiency is doing things right. Effectiveness is doing the right things.”
"The most important thing in communication is hearing what isn’t said."
- Peter Drucker
Awareness
"The most important thing in communication is to hear what isn’t being said."
- Peter Drucker
Awareness
"The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself."
- Peter Drucker
Awareness
"The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic."
- Peter Drucker
Transformation
"Success in the knowledge economy comes to those who know themselves—their strengths, their values, and how they best perform."
- Peter Drucker
Self-awareness
"It takes less time to do things right than to explain why you did it wrong."
- Henry Wadsworth Longfellow
Efficiency
"There’s a tremendous power in using the least amount of information to get a point across."
- Rick Rubin
Efficiency
"Nothing is less productive than to make more efficient what should not be done at all."
- Peter Drucker
Efficiency
"If you measure it, it will improve."
- Seth Godin
Efficiency
"Good customer service costs less than bad customer service."
- Sally Gronow
Efficiency