"If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends."

- Jeff Bezos

"If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000 friends."

- Jeff Bezos

"If you don’t understand the details of your business you are going to fail."

- Jeff Bezos

"One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you."

- Jeff Bezos

"I knew that if I failed, I wouldn’t regret that, but I knew the one thing I might regret is not trying."

- Jeff Bezos