We ‘ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.

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"If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends."

- Jeff Bezos

Awareness

"If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000 friends."

- Jeff Bezos

Awareness

"If you don’t understand the details of your business you are going to fail."

- Jeff Bezos

Awareness

"One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you."

- Jeff Bezos

Self-awareness

"I knew that if I failed, I wouldn’t regret that, but I knew the one thing I might regret is not trying."

- Jeff Bezos

Courage

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"The meeting of preparation with opportunity generates the offspring we call luck."

- Tony Robbins

Success

"There are no shortcuts to any place worth going."

- Beverly Sills

Success

"We are what we repeatedly do. Excellence, therefore, is not an act but a habit."

- Aristotle

Success

"I attribute my success to this: I never gave or took any excuse."

- Florence Nightingale

Success

"Perfection is not attainable, but if we chase perfection, we can catch excellence."

- Vince Lombardi

Success