Enduring great companies don’t exist merely to deliver returns to shareholders. Indeed, in a truly great company, profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life, but they are not the very point of life.

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"Most men would rather die, than think. Many do."

- James C. Collins

Awareness

"Greatness, it turns out, is largely a matter of conscious choice and discipline."

- James C. Collins

Belief

"Greatness, it turns out, is largely a matter of conscious choice."

- James C. Collins

Belief

"A culture of discipline involves a duality. On the one hand, it requires people who adhere to a consistent system; yet, on the other hand, it gives people freedom and responsibility within the framework of that system."

- James C. Collins

Balance

"Transformations are different from the perspective of those looking at it from the outside vs those going through it (on the inside)."

- James C. Collins

Transformation

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"The worth of a person lies in their character, not in their looks."

- Beauty and the Beast

Integrity

"What you do speaks so loudly that I cannot hear what you say."

- Ralph Waldo Emerson

Integrity

"Be content to act, and leave the talking to others."

- Baltasar Gracian

Integrity

"Fake people have an image to maintain. Real people just don’t care."

- Hachiman Hikigaya

Integrity

"What is right? What is wrong? In this mixed up world, deciding what is right and wrong is not easy. You can’t just go by somebody else’s rules. If you let yourself be controlled like that, you’ll just become a puppet that can’t make decisions on its own. You have to live by your rules."

- Gintoki Sakata

Integrity