Steve Jobs

"If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you."

- Steve Jobs

"The only way to do great work is to love what you do."

- Steve Jobs

"The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle."

- Steve Jobs

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it."

- Steve Jobs

"Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it. … Once you learn that, you’ll never be the same again."

- Steve Jobs

"The people who are crazy enough to think they can change the world are the ones who do."

- Steve Jobs

"Innovation distinguishes between a leader and a follower."

- Steve Jobs

"Things don’t have to change the world to be important"

- Steve Jobs

"No permitas que el ruido de las opiniones ajenas silencie tu voz interior."

- Steve Jobs

"Your time is limited, so don't waste it living someone else's life."

- Steve Jobs

"Why join the navy if you can be a pirate?"

- Steve Jobs

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."

- Steve Jobs

"Your time is limited, don't waste it living someone else's life."

- Steve Jobs

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."

- Steve Jobs

""Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… The ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.""

- Steve Jobs

"You can’t connect the dots looking forward; you can only connect them looking backward. You have to trust that the dots will somehow connect in your future."

- Steve Jobs

"Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition."

- Steve Jobs

"Your time is limited, so don’t waste it living someone else’s life."

- Steve Jobs

"If you really look closely, most overnight successes took a long time."

- Steve Jobs

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."

- Steve Jobs

"The only way to do great work is to love what you do"

- Steve Jobs

"Great things in business are never done by one person. They’re done by a team of people."

- Steve Jobs

"Great things in business are never done by one person; they’re done by a team of people."

- Steve Jobs

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. The only way to do great work is to love what you do."

- Steve Jobs

"Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. The only way to do great work is to love what you do."

- Steve Jobs

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."

- Steve Jobs

"Learn continually. There’s always ‘one more thing’ to learn!"

- Steve Jobs

"It’s not the customer’s job to know what they want."

- Steve Jobs

"Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves."

- Steve Jobs

"The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it."

- Steve Jobs

"If You Are Working On Something That You Really Care About, You Don’t Have To Be Pushed. The Vision Pulls You."

- Steve Jobs

"You can’t connect the dots looking forward; you can only connect them looking backward."

- Steve Jobs

""I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.""

- Steve Jobs

"The people who are crazy enough to think that they can change the world, are the ones who do."

- Steve Jobs

"Great things in business are never done by one person; they're done by a team of people."

- Steve Jobs

"You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out."

- Steve Jobs

"Deciding what not to do is as important as deciding what to do."

- Steve Jobs

"It’s only by saying no that you can concentrate on the things that are really important."

- Steve Jobs

"You have to say no to a lot of good things in order to be able to say yes to a lot of great things."

- Steve Jobs

"Focus is about saying no. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts."

- Steve Jobs

"Focus on simplicity… once you get there, you can move mountains."

- Steve Jobs

"People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things."

- Steve Jobs

"Make it like a sunflower."

- Steve Jobs

"If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you."

- Steve Jobs

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it."

- Steve Jobs

"You can't connect the dots looking forward; you can only connect them looking backward."

- Steve Jobs

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking."

- Steve Jobs

"Innovation distinguishes from a leader and a follower."

- Steve Jobs

"For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something."

- Steve Jobs

"Your time is limited, don’t waste it living someone else’s life."

- Steve Jobs

"For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something."

- Steve Jobs

"Sometimes when you innovate, you make mistakes. It’s best to admit them quickly and get on with improving your other innovations."

- Steve Jobs

"It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do."

- Steve Jobs

"You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."

- Steve Jobs

"Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."

- Steve Jobs

"My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better."

- Steve Jobs

"Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."

- Steve Jobs

"I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance."

- Steve Jobs

"You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new."

- Steve Jobs

"Design is not just what it looks like and feels like. Design is how it works."

- Steve Jobs

"If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it."

- Steve Jobs

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma – which is living with the results of other people's thinking."

- Steve Jobs

"Design is not how it looks like and feels like. Design is how it works."

- Steve Jobs

"My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they're done by a team of people."

- Steve Jobs

"Love your work, and success will follow."

- Steve Jobs

"Time is limited; don't waste it living someone else's life."

- Steve Jobs

"Satisfaction comes from doing great work."

- Steve Jobs

"The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it."

- Steve Jobs

"Jobs’ quote encourages leaders to set high standards and lead by example. It acknowledges that excellence may not be comfortable for everyone, yet it’s necessary for growth and achieving great things."

- Steve Jobs

"Great things in business are never done by one person, they’re done by a team of people."

- Steve Jobs

"The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle."

- Steve Jobs

"Great things in business are never done by one person. They're done by a team of people."

- Steve Jobs

"Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of others’ opinions drown your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary."

- Steve Jobs

"The greatest hazard in life is to risk nothing."

- Steve Jobs

"Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking."

- Steve Jobs

"Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes … the ones who see things differently — they’re not fond of rules … You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things … They push the human race forward, and while some may see them as the crazy ones, we see genius …"

- Steve Jobs

"“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”"

- Steve Jobs

"“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”"

- Steve Jobs

""The only way to do great work is to love what you do.""

- Steve Jobs

""Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.""

- Steve Jobs

"To do great work is to love what you do."

- Steve Jobs

"Stay hungry, stay foolish."

- Steve Jobs

"It’s not about money. It’s about the people you have, how you’re led, and how much you get it."

- Steve Jobs

"Sometimes life hits you in the head with a brick. Don’t lose faith."

- Steve Jobs

"I want to put a ding in the universe."

- Steve Jobs

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose."

- Steve Jobs

"Don’t be trapped by dogma – which is living with the results of other people’s thinking."

- Steve Jobs

"Have the courage to follow your heart and intuition. They somehow already know what you truly want to become."

- Steve Jobs

"Creativity is just connecting things."

- Steve Jobs

"I’m as proud of what we don’t do as I am of what we do."

- Steve Jobs

"Quality is more important than quantity. One home run is much better than two doubles."

- Steve Jobs

"Innovation comes from saying no to a thousand things."

- Steve Jobs

"Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected."

- Steve Jobs

"Details matter, it’s worth waiting to get it right."

- Steve Jobs

"You can't connect the dots looking forward; you can only connect them looking backwards."

- Steve Jobs

"For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."

- Steve Jobs

"Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them."

- Steve Jobs

"Things don’t have to change the world to be important."

- Steve Jobs

"I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me."

- Steve Jobs

"If you haven’t found it yet, keep looking. Don’t settle."

- Steve Jobs

"No one wants to die. Even people who want to go to heaven don't want to die to get there."

- Steve Jobs

"I think money is a wonderful thing because it enables you to do things."

- Steve Jobs

"I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great."

- Steve Jobs

"If you're gonna make connections which are innovative... you have to not have the same bag of experiences as everyone else does."

- Steve Jobs

"I believe life is an intelligent thing: that things aren't random."

- Steve Jobs

"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes."

- Steve Jobs

"Bottom line is, I didn’t return to Apple to make a fortune."

- Steve Jobs

"My model for business is The Beatles: They were four guys that kept each others’ negative tendencies in check; they balanced each other."

- Steve Jobs

"Getting fired from Apple was the best thing that could have ever happened to me."

- Steve Jobs

"Most overnight successes took a long time."

- Steve Jobs

"Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life."

- Steve Jobs

"When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it."

- Steve Jobs

"That’s been one of my mantras—focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple."

- Steve Jobs

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition."

- Steve Jobs

"I'm convinced that about half of what separates the successful entrepreneurs from the nonsuccessful ones is pure perseverance."

- Steve Jobs

"You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future."

- Steve Jobs

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things."

- Steve Jobs

"We don’t get a chance to do that many things, and everyone should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life."

- Steve Jobs

"Things don't have to change the world to be important."

- Steve Jobs

"Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life."

- Steve Jobs

"When you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much."

- Steve Jobs

"Real artists ship."

- Steve Jobs

"If you live each day as if it were your last, someday you'll be right."

- Steve Jobs

"That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains."

- Steve Jobs

"I would trade all of my technology for an afternoon with Socrates."

- Steve Jobs

"My model for business is The Beatles. They were four guys that kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they're done by a team of people."

- Steve Jobs

"Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life."

- Steve Jobs

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations."

- Steve Jobs

"I'm as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things."

- Steve Jobs

"What we're doing here will send a giant ripple through the universe."

- Steve Jobs

"I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed."

- Steve Jobs

"When I was 17, I read a quote that went something like: 'If you live each day as if it was your last, someday you'll most certainly be right.' It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something."

- Steve Jobs

"Don't be trapped by dogma — which is living with the results of other people's thinking."

- Steve Jobs

"Everything is important- that success is in the details."

- Steve Jobs

"I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life."

- Steve Jobs

"Sometimes life hits you in the head with a brick. Don't lose faith."

- Steve Jobs

"We’re here to put a dent in the universe. Otherwise why else even be here?"

- Steve Jobs

"My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time."

- Steve Jobs

"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works."

- Steve Jobs

"What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done."

- Steve Jobs

"Part of what made the Macintosh great was that the people working on it were musicians, poets, artists, zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields."

- Steve Jobs

"When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."

- Steve Jobs

"Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page."

- Steve Jobs

"When you’re young, you look at television and think, There’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want. That’s a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It’s the truth."

- Steve Jobs

"Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them."

- Steve Jobs

"I've read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And I know what he means, because I worked really, really hard in my 20s too. Literally, you know, 7 days a week, a lot of hours every day. And it actually is a wonderful thing to do, because you can get a lot done. But you can't do it forever, and you don't want to do it forever, and you have to come up with ways of figuring out what the most important things are and working with other people even more."

- Steve Jobs

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while."

- Steve Jobs

"It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them."

- Steve Jobs

"You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."

- Steve Jobs

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle."

- Steve Jobs

"Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me."

- Steve Jobs

"I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things."

- Steve Jobs

"I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next."

- Steve Jobs

"When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘no’ for too many days in a row, I know I need to change something."

- Steve Jobs

"I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."

- Steve Jobs

"Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them."

- Steve Jobs

"The people who are crazy enough to think that they can change the world are the ones who do."

- Steve Jobs

"The ones who are crazy enough to think they can change the world, are the ones that do."

- Steve Jobs

"You have to be burning with an idea, or a problem, or a wrong that you want to right."

- Steve Jobs

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after awhile. That’s because they were able to connect experiences they’ve had and synthesize new things."

- Steve Jobs

""The people who are crazy enough to think they can change the world are the ones who do.""

- Steve Jobs

"I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something."

- Steve Jobs

""Great things in business are never done by one person; they're done by a team of people.""

- Steve Jobs

"Quality is much better than quantity. One home run is much better than two doubles."

- Steve Jobs

"The people who are crazy enough to believe they can change the world are the ones who do."

- Steve Jobs

"Remembering you are going to die is the best way to avoid the trap of thinking you have something to lose."

- Steve Jobs

"Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma which is living with the results of other people’s thinking."

- Steve Jobs

"Great things in business are never done by one person. They are done by a team of people."

- Steve Jobs

"The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle."

- Steve Jobs

"The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."

- Steve Jobs

"Don't let the noise of others' opinions drown out your own inner voice."

- Steve Jobs

"The ones who are crazy enough to think they can change the world, are the ones who do."

- Steve Jobs

"Time, energy, and talent can be more important than budget."

- Steve Jobs

"The ones who are crazy enough to think that they can change the world are the ones who do."

- Steve Jobs

"Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could."

- Steve Jobs

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, youll know when you find it."

- Steve Jobs

"Death is very likely the single best invention of life. It’s life’s change agent; it clears out the old to make way for the new. Right now, the new is you. But someday, not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it’s quite true. Your time is limited, so don’t waste it living someone else’s life."

- Steve Jobs

"Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma―which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice."

- Steve Jobs

"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important."

- Steve Jobs

"Your time is limited; don’t waste it living someone else’s life."

- Steve Jobs

"Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown your own inner voice. Most importantly, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary."

- Steve Jobs

"The secret of my success is that we have gone to exceptional lengths to hire the best people in the world."

- Steve Jobs

"Recruiting allows you to have an impact not just on the organization, but on the lives of the people who join it."

- Steve Jobs

"It doesn't make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do."

- Steve Jobs

"I’ve learned over the years that, when you have really good people, you don’t have to baby them. By expecting them to do great things, you can get them to do great things."

- Steve Jobs

"One way to remember who you are is to remember who your heroes are."

- Steve Jobs

"You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new."

- Steve Jobs

"Don’t let the noise of others’ opinions drown out your own inner voice"

- Steve Jobs

"Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition."

- Steve Jobs

"Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them."

- Steve Jobs

"Each dream you leave behind is a part of your future that will no longer exist."

- Steve Jobs

"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."

- Steve Jobs

"Your time is limited, don't waste it living someone else's life"

- Steve Jobs

"It’s more fun to be a pirate than to join the navy."

- Steve Jobs

"Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."

- Steve Jobs

"Focusing is about saying ‘No."

- Steve Jobs

"Focusing is about saying No."

- Steve Jobs

"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."

- Steve Jobs

""Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of others’ opinions drown your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary.""

- Steve Jobs

"Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple."

- Steve Jobs

"Don’t waste your time to live someone else’s life because it’s limited."

- Steve Jobs

"If you look really closely, most overnight successes took a long time"

- Steve Jobs

"The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle"

- Steve Jobs

"Your time is limited, so don’t waste it living someone else’s life"

- Steve Jobs

"Great things in business are never done by one person."

- Steve Jobs

"Incredible things in the business world are never made by a single person, but by a team."

- Steve Jobs

"The best way I would describe the effect of the marijuana and the hashish is that it would make me relaxed and creative."

- Steve Jobs

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle."

- Steve Jobs

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the result of other people's thinking. Don't let the noise of other's opinions drown out your inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."

- Steve Jobs

"If you live each day as it was your last, someday you'll most certainly be right."

- Steve Jobs

"The only way to do great work is to love what you do. If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, youll know when you find it."

- Steve Jobs

"If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much."

- Steve Jobs

"You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last."

- Steve Jobs

"Don’t let the noise of others’ opinions drown out your own inner voice."

- Steve Jobs

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

- Steve Jobs

"People think focus means saying yes to the thing you've got to focus on. It means saying no to the hundred other good ideas that there are. You have to pick carefully."

- Steve Jobs

"Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful... that's what matters to me."

- Steve Jobs

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."

- Steve Jobs

"Don’t let the noise of others’ opinions drown out your own inner voice. [ _Stanford University commencement speech_, 2005]"

- Steve Jobs

"If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on."

- Steve Jobs

"I've been rejected, but I am still in love."

- Steve Jobs

"Being the richest man in the cemetery doesn’t matter to me . . . Going to bed at night saying we’ve done something wonderful—that’s what matters to me."

- Steve Jobs

"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new."

- Steve Jobs

"Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."

- Steve Jobs

"Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains."

- Steve Jobs

"If you live each day as it was your last, someday you'll most certainly be right"

- Steve Jobs

"Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did."

- Steve Jobs

"Details matter, it's worth waiting to get it right."

- Steve Jobs

"I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something."

- Steve Jobs

"You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."

- Steve Jobs

"People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things."

- Steve Jobs

"No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary”"

- Steve Jobs

"Think Different"

- Steve Jobs

"The heaviness of being successful was replaced by the lightness of being a beginner again."

- Steve Jobs

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on."

- Steve Jobs

"The journey is the reward"

- Steve Jobs

"You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever."

- Steve Jobs

"Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it."

- Steve Jobs

"I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long."

- Steve Jobs

"Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again."

- Steve Jobs

"But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem."

- Steve Jobs

"Let’s go invent tomorrow instead of worrying about what happened yesterday."

- Steve Jobs

"Here’s to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do."

- Steve Jobs

"If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away."

- Steve Jobs

"When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."

- Steve Jobs

"If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And like any great relationship, it just gets better and better as the years roll on."

- Steve Jobs

"You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."

- Steve Jobs

"No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true."

- Steve Jobs

"That’s been one of my mantras — focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains."

- Steve Jobs

"You’ve baked a really lovely cake, but then you’ve used dog shit for frosting."

- Steve Jobs

"The heaviness of being successful was replaced by the lightness of being a beginner again — less sure about everything. It freed me to enter one of the most creative periods of my life."

- Steve Jobs

"Sometimes life is going to hit you in the head with a brick. Don’t lose faith."

- Steve Jobs

"If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow."

- Steve Jobs

"Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."

- Steve Jobs

"Great things in business are never done by one person.They're done by a team of people."

- Steve Jobs

"Great things are never done by one person. They’re done by a team."

- Steve Jobs

"You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out."

- Steve Jobs

"You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new"

- Steve Jobs

""You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new""

- Steve Jobs

"You can’t connect the dots looking forward. You can only connect them looking backward. So you have to trust that the dots will somehow connect in your future."

- Steve Jobs

""Your time is limited, so don't waste it living someone else's life.""

- Steve Jobs

"Innovation is the ability to see change as an opportunity, not a threat."

- Steve Jobs

"You cannot mandate productivity; you must provide the tools to let people become their best."

- Steve Jobs

"It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do."

- Steve Jobs

"To do great work, you must first love what you do."

- Steve Jobs

"Follow your heart and intuition with courage. They somehow know what you aspire to be."

- Steve Jobs

"Dare to listen to your heart and intuition. They somehow already know what you aspire to be."

- Steve Jobs

"Loving what you do is the only way to produce excellent work."

- Steve Jobs

"The most precious resource we all have is time."

- Steve Jobs

"Innovation is the ability to see change as an opportunity – not a threat."

- Steve Jobs

"My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts."

- Steve Jobs

"Believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path and that will make all the difference."

- Steve Jobs

"The only way to do great work is to love what you do. If you haven’t found it yet, keep looking."

- Steve Jobs

"The only way to do great work is to love what you do. If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, youll know when you find it."

- Steve Jobs

"Our time is limited, so don’t waste it living someone else’s life."

- Steve Jobs

"The only way to do great work is to love what you do.’"

- Steve Jobs

"If you haven’t found it yet, keep looking."

- Steve Jobs

"Innovation distinguishes between a leader and a follow."

- Steve Jobs

"Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition."

- Steve Jobs

"You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."

- Steve Jobs

"If you look closely, most overnight successes take a long time"

- Steve Jobs

"Your time is limited, don’t waste it living someone else’s life"

- Steve Jobs

"My model for business is The Beatles. They were four guys who kept each other's kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts."

- Steve Jobs

"The success of major business achievements always requires the combined effort of several people. They’re done by a team of people."

- Steve Jobs

"To do great work is to your work"

- Steve Jobs

"You’re time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking."

- Steve Jobs

"The only way to do great work is to be passionate about what you do."

- Steve Jobs

"Have the courage to follow your heart and intuition. They somehow already know what you truly want…everything else is secondary."

- Steve Jobs

"Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important."

- Steve Jobs

"You cannot mandate productivity, you must provide the tools to let people become their best."

- Steve Jobs

"My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts."

- Steve Jobs

"One person alone cannot accomplish great things in business. They're done by a team of people."

- Steve Jobs

"Our method was to develop integrated products, and that meant our process had to be integrated and collaborative"

- Steve Jobs

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle."

- Steve Jobs

"Your time is limited, so don’t waste it living someone else’s life. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition."

- Steve Jobs

"महान कार्य को करने का यही तरीका है कि आप उसे पसंद करें जो आप करना चाहते हैं।"

- Steve Jobs

"Good morning! The only way to do great work is to love what you do."

- Steve Jobs

""Your time is limited, don’t waste it living someone else’s life.""

- Steve Jobs

""Great things in business are never done by one person. They're done by a team of people.""

- Steve Jobs

"Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition."

- Steve Jobs

"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future."

- Steve Jobs

"Innovation Distinguishes between a Leader and a Follower."

- Steve Jobs

"If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it."

- Steve Jobs

"Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it."

- Steve Jobs

"The journey itself is the reward."

- Steve Jobs

"You have to be burning with an idea, or a problem, or a wrong you want to right. If you’re not passionate enough from the start, you’ll never stick it out."

- Steve Jobs

""Your time is limited, don't waste it living someone else's life.""

- Steve Jobs

""Great things in business are never done by one person. They’re done by a team of people.""

- Steve Jobs

"The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart you’ll know when you find it."

- Steve Jobs

"Make it count. Leave your mark."

- Steve Jobs

"Always prefer quality over sheer quantity."

- Steve Jobs

"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes … the ones who see things differently — they're not fond of rules … You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things … They push the human race forward, and while some may see them as the crazy ones, we see genius …"

- Steve Jobs