Simon Sinek

"Leadership is absolutely about inspiring action, but it is also about guarding against mis-action."

- Simon Sinek

"When people are financially invested, they want a return. When people are emotionally invested, they want to contribute."

- Simon Sinek

"True leaders understand that leadership is not about them but about those they serve."

- Simon Sinek

"Empathy is being concerned about the human being, not just their output."

- Simon Sinek

"Great leaders communicate and great communicators lead."

- Simon Sinek

"Working hard for something we don’t care about is called stress. Working hard for something we love is called passion."

- Simon Sinek

"Leaps of greatness require the combined problem-solving ability of people who trust each other."

- Simon Sinek

"Let us all be the leaders we wish we had."

- Simon Sinek

"A team isn’t a group of people that work together. A team is a group of people that trust each other."

- Simon Sinek

"Customers will never love a company until the employees love it first."

- Simon Sinek

"A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society."

- Simon Sinek

"It’s better to have a great team than a team of greats."

- Simon Sinek

"Leadership is not about being in charge. It is about taking care of those in your charge."

- Simon Sinek

"Working hard for something we don’t care about is called stress: Working hard for something we love is called passion."

- Simon Sinek

"Working hard for something we don't care about is called stress... working hard for something we love is called passion."

- Simon Sinek

"What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world."

- Simon Sinek

"It’s not about the number of hours you put in, but rather what you put into those hours."

- Simon Sinek

"People don’t buy what you do, they buy why you do it."

- Simon Sinek

"Be the leader you wish you had."

- Simon Sinek

"It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius."

- Simon Sinek

"There is no teamwork without trust. And there is no trust without vulnerability."

- Simon Sinek

"Leadership is not about being in charge. It’s about taking care of those in your charge."

- Simon Sinek

"A culture is strong when people work with each other, for each other. A culture is weak when people work against each other, for themselves."

- Simon Sinek

"Leadership is not a license to do less. Leadership is a responsibility to do more."

- Simon Sinek

"be the leaders we wish we had."

- Simon Sinek

"A team is not a group of people who work together. A team is a group of people who trust each other."

- Simon Sinek

"Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness."

- Simon Sinek

"If you can clearly articulate the dream or the goal, start."

- Simon Sinek

"A team is not a group of people who work together but a team is a group of people who trust each other."

- Simon Sinek

"You are the reason we are successful."

- Simon Sinek

"A leader's job is not to do the work for others, it's to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible."

- Simon Sinek

"Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse."

- Simon Sinek

"If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears."

- Simon Sinek

"Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options."

- Simon Sinek

"Leadership is not about being in charge. It's about taking care of those in your charge."

- Simon Sinek

"Communication is not about saying what we think. Communication is about ensuring others hear what we mean."

- Simon Sinek

"Effective communication starts with listening."

- Simon Sinek

"You don’t have to be a brilliant leader to be successful, but you do have to be brilliant at leading yourself."

- Simon Sinek

"There is no innovation and creativity without failure. Play it safe, and you never discover."

- Simon Sinek

"Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound."

- Simon Sinek

"The feeling of fulfillment comes from doing something for another. The feeling of fulfillment comes from the exertion of time and energy for someone else."

- Simon Sinek

"Finding WHY is a process of discovery, not invention."

- Simon Sinek

"Leadership is not about being in charge, it’s about taking care of those in your charge."

- Simon Sinek

"People don’t buy what you do; they buy why you do it."

- Simon Sinek

"When we know WHY we do what we do, everything falls into place. When we don’t, we have to push things into place."

- Simon Sinek

"Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental."

- Simon Sinek

"Strong cultures embrace change, weak cultures fear it."

- Simon Sinek

"The true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest."

- Simon Sinek

"Remember, you are not in charge; you are responsible for those in your charge."

- Simon Sinek

"Leadership is not about being in charge. It’s about empowering others to do their best."

- Simon Sinek

"A great leader doesn't only inspire us to have confidence in what THEY can do. A great leader inspires us to have confidence in what WE can do."

- Simon Sinek

"Don't show up to prove. Show up to improve."

- Simon Sinek

"Bad leaders care about who's right. Good leaders care about what's right."

- Simon Sinek

"People don't buy what you do; they buy why you do it."

- Simon Sinek

"Everything you say and everything you do has to prove what you believe. A WHY is just a belief. That's all it is. HOWs are the actions you take to realize that belief, and WHATs are the results of those actions."

- Simon Sinek

"When a WHY is clear, those who share that belief will be drawn to it."

- Simon Sinek

"Regardless of WHAT we do in our lives, our WHY—our driving purpose, cause, or belief—never changes."

- Simon Sinek

"Life is beautiful not because of the things we see or the things we do. Life is beautiful because of the people we meet."

- Simon Sinek

"Good marketing speaks to us. Bad marketing speaks at us."

- Simon Sinek

"It’s better to go slowly in the right direction, than to go speeding off in the wrong direction."

- Simon Sinek

"Offer your strengths to others and you will be amazed how many people offer their strengths to you."

- Simon Sinek

"The most accurate tool for measuring trust is human intuition."

- Simon Sinek

"Appreciate when things go awry. It makes for a better story to share later."

- Simon Sinek

"Selfish is easy. It’s sharing that takes courage."

- Simon Sinek

"The mind can be convinced, but the heart must be won."

- Simon Sinek

"A weak leader likes to tell us how many people work for them. A great leader is humbled to tell us how many people they work for."

- Simon Sinek

"The value of emotions comes from sharing them, not simply having them."

- Simon Sinek

"Strong leaders are long on vision. Weak leaders are short on sight."

- Simon Sinek

"Too many modern companies have replaced a person with a number and mistakenly called that number a customer."

- Simon Sinek

"Giving can be as simple as saying “thank you” to someone and meaning it. We should all give a little more."

- Simon Sinek

"Our passion lies deep in who we are, not what we do."

- Simon Sinek

"Strong relationships are based on trust and communication. But if there is no communication, there can be no trust."

- Simon Sinek

"To ask, “What’s best for me?” is finite thinking. To ask, “What’s best for us?” is infinite thinking."

- Simon Sinek

"Admire those who admire others."

- Simon Sinek

"If we want people to speak to us honestly, we must be willing to honestly listen."

- Simon Sinek

"Most of us live our lives by accident—we live it as it happens. Fulfillment comes when we live our lives on purpose."

- Simon Sinek

"The joy of leadership comes from seeing others achieve more than they thought they were capable of."

- Simon Sinek

"So goes the leader, so goes the culture. So goes the culture, so goes the company."

- Simon Sinek

"For an employee to take responsibility, they must first be given it."

- Simon Sinek

"A community is a group of people who agree to grow together."

- Simon Sinek

"The more people you inspire, the more people will inspire you."

- Simon Sinek

"A poor leader will tell you how many people work for them. A great leader will tell you how many people they work for."

- Simon Sinek

"We achieve more when we chase the dream instead of the competition."

- Simon Sinek

"Asking for help is an act of service. Don’t deny the people who love you the honor of being there to support you."

- Simon Sinek

"Focus on long-term success, but be willing to make short-term adjustments to get there."

- Simon Sinek

"For a Cause to be Just, it must be durable, resilient and timeless."

- Simon Sinek

"Pure pragmatism can’t imagine a bold future. Pure idealism can’t get anything done. It’s when the two cooperate that magic happens."

- Simon Sinek

"It is a luxury to put our interests first. It is an honor to put the interests of others before our own."

- Simon Sinek

"Work ethic is giving great effort to complete a task. Passion is giving great effort to advance a Cause."

- Simon Sinek

"That idea is so fantastic. Stop talking about it and do it."

- Simon Sinek

"A leader must be inspired by people before a leader can inspire people."

- Simon Sinek

"Stop looking for a course of action and instead become obsessed with understanding the cause of action."

- Simon Sinek

"When in doubt, be yourself."

- Simon Sinek

"Creativity is the art of finding a new route to a known destination."

- Simon Sinek

"Good leaders share the credit when things go well and take responsibility when things go badly."

- Simon Sinek

"To get the best advice, it’s better to talk to a few people personally than it is to talk to a lot of people digitally."

- Simon Sinek

"When we try to please everyone, we end up pleasing no one…least of all, ourselves."

- Simon Sinek

"Greatness happens when the person with the wild imagination collaborates with the person who knows how to get things done."

- Simon Sinek

"The goal is not to be perfect by the end. The goal is to be better today."

- Simon Sinek

"When we focus on the competition, we become reactive. When we focus on improving ourselves, we become innovative."

- Simon Sinek

"Vision is the ability to talk about the future with such clarity, it is as if we are talking about the past."

- Simon Sinek

"Leaders take the risk to trust first."

- Simon Sinek

"To be innovative, we can’t look to what others have done. The whole idea of blazing a path is that there was no path there before."

- Simon Sinek

"It’s better to endure the discomfort of the truth now than to suffer the discomfort of the lie later."

- Simon Sinek

"If there are people who care, there is always hope."

- Simon Sinek

"Mature companies fail because they forget why they were born."

- Simon Sinek

"The opportunity for creativity begins the moment we don’t know what we’re doing."

- Simon Sinek

"We take responsibility for our actions at the time we perform our actions, not at the time we get caught."

- Simon Sinek

"Loyalty is the desire to defend someone when they are not there to defend themselves."

- Simon Sinek

"A movement starts with a clear vision of a world different than the one we live in today."

- Simon Sinek

"Regardless of technology or the speed of innovation, people are still people. And all the rules of humanity still apply."

- Simon Sinek

"Our choices reveal our intentions."

- Simon Sinek

"The true value of networking doesn’t come from how many people we can meet, but rather how many people we can introduce to others."

- Simon Sinek

"Bad marketing values promotions. Good marketing promotes values."

- Simon Sinek

"Experts are the ones who think they know everything. Geniuses are the ones who know they don’t."

- Simon Sinek

"Creating something new is easy. Creating something that can last is the challenge."

- Simon Sinek

"Start with WHY."

- Simon Sinek

"Progress is fueled by the undying belief that the future is bright."

- Simon Sinek

"The best leaders are also the best followers. They follow a purpose, cause, or belief bigger than themselves."

- Simon Sinek

"The greatest contribution of a leader is to make others leaders."

- Simon Sinek

"It is the weak leader that compensates by acting strong. It is the strong leader that allows people to see when they are weak."

- Simon Sinek

"We can contribute to a relationship. But we can’t control a relationship."

- Simon Sinek

"The next time someone starts listing all the reasons an idea can’t work, ask them to give three reasons it can."

- Simon Sinek

"New ideas need audiences like flowers need bees. No matter how brilliant and colorful, they will die unless others work to spread them."

- Simon Sinek

"There is a cost to lead. True leaders are willing to pay the price: sacrifice self-interest and put their Cause ahead of themselves."

- Simon Sinek

"Don’t show up to prove. Show up to improve."

- Simon Sinek

"An excessive drive for order interrupts the beautiful chaos needed for creativity to thrive."

- Simon Sinek

"Being right doesn’t make us trustworthy. Being honest makes us trustworthy."

- Simon Sinek

"A great leader doesn’t only inspire us to have confidence in what THEY can do. A great leader inspires us to have confidence in what WE can do."

- Simon Sinek

"We can only truly be in charge when we are willing to let others take charge."

- Simon Sinek

"Success is a team sport."

- Simon Sinek

"There are only two ways to influence human behavior: you can manipulate it or you can inspire it."

- Simon Sinek

"Strong leaders earn loyalty. Weak leaders demand it."

- Simon Sinek

"Good leaders have the ability to inspire us in their lifetime. Great leaders have the ability to inspire us beyond their lifetime."

- Simon Sinek

"Bad leaders care about who’s right. Good leaders care about what’s right."

- Simon Sinek

"A leader without a title is better than a title without the ability to lead."

- Simon Sinek

"When we work on a Trusting Team, we feel safe to admit our mistakes, be honest about our shortcomings, and ask for help when we need it."

- Simon Sinek

"People don't buy what you do; they buy why you do it. And what you do simply proves what you believe."

- Simon Sinek

"Dream big, start small, but most of all, start."

- Simon Sinek

"For a message to have real impact, to affect behavior and seed loyalty, it needs to publicize some higher purpose, cause, or belief to which those with similar values and beliefs can relate."

- Simon Sinek

"Without a WHY, the buyer is easily motivated by aspiration or fear."

- Simon Sinek

"It's not WHAT computers did that inspired Bill Gates; it was WHY we needed them."

- Simon Sinek

"The goal is to feel a part of something, not just play a part in anything."

- Simon Sinek

"People like me write these polemics with the hope that we can somehow influence some change for the greater good."

- Simon Sinek

"Dream big. Start small. But most of all, start."

- Simon Sinek

"Disappointment is an invitation to redefine what truly matters to you. Use it to align your actions with your core values."

- Simon Sinek

"Words may inspire but action creates change."

- Simon Sinek

"A team differs from a group of people who work together because it consists of individuals who trust one another. A team consists of individuals who rely on each other through trust."

- Simon Sinek

"People don’t buy WHAT you do, they buy WHY you do it."

- Simon Sinek

"Why did you get out of bed this morning, and why should anyone care?"

- Simon Sinek

"Success is not the destination, but the relentless pursuit of growth and improvement."

- Simon Sinek

""Leadership is not about being in charge. It is about taking care of those in your charge.""

- Simon Sinek

""Dream big, start small, but most of all, start.""

- Simon Sinek

"Keep your focus on your why, and the how will take care of itself."

- Simon Sinek

"The value we provide most to others is the same value we appreciate most from others."

- Simon Sinek

"Believing that your competition is stronger and better than you pushes you to better yourselves."

- Simon Sinek