"Every time you post something online, you have a choice. You can either make it something that adds to the happiness levels in the world—or you can make it something that takes away. I tried to add something by starting Girl Online. And for a while, it really seemed to be working. So, next time you go to post a comment or an update or share a link, ask yourself: is this going to add to the happiness in the world? And if the answer is no, then please delete. There is enough sadness in the world already. You don’t need to add to it."

- Zoe Sugg