Customer experience professionals love to think about their customer journey maps, but these can be very rigid. How many consumers follow the same exact path to get to their outcome? Very few. I believe consumer experiences need to be far more dynamic than they are today — not just personalised, which we've been talking about for a few years. After all, companies can leverage data about customers in the moment — what they did in the last 24 minutes or hours, not in the last 24 days.

More Adaptation Quotes

View all
"Today’s challenges are tomorrow’s routines."

- Unknown

Adaptation

"Just like games, no matter how well you have things lined up in your life, there’s always something to keep you on your toes."

- Junichirou Kagami

Adaptation

"The nerve of those Whos. Inviting me down there - on such short notice! Even if I wanted to go, my schedule wouldn't allow it."

- The Grinch

Adaptation

"Embrace each shift in your life like a dragonfly zips through a summer breeze"

Adaptation

"Like the dragonfly, adapt and conquer your skies with elegance and power"

Adaptation