The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.

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"When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate."

- Seth Godin

Awareness

"I don't know about you, but I judge books by their cover every day."

- Seth Godin

Awareness

"The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about."

- Seth Godin

Awareness

"Instead of wondering when your next vacation is, you ought to set up a life you don’t need to escape from."

- Seth Godin

Balance

"You are not your resume, you are your work."

- Seth Godin

Self-awareness

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"In order to be irreplaceable one must always be different."

- Coco Chanel

Originality

"In order to be irreplaceable, one must always be different."

- Coco Chanel

Originality

"Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out."

- Anita Roddick

Originality

"If every tiny flower wanted to be a rose, spring would lose its loveliness."

- Therese of Lisieux

Originality

"There was no one near to confuse me, so I was forced to become original."

- Franz Joseph Haydn

Originality