“The key is to set realistic customer expectations and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.”
"As I grew older it seemed that I was not making a big enough difference, particularly given my own incredible good fortune. I went from feeling content that things were going well, to realizing that I hadn’t even begun to scratch the surface of what needed to be done."
- Richard Branson
Awareness
"Have fun, work hard and money will come. Don’t waste time – grab your chances. Have a positive outlook on life. When it’s not fun, move on."
- Richard Branson
Happiness
"As soon as something stops being fun, I think it’s time to move on. Life is too short to be unhappy. Waking up stressed and miserable is not a good way to live."
- Richard Branson
Happiness
"My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, ‘Oh God, I've got to do this today.’"
- Richard Branson
Happiness
"All you have in business is your reputation – So it’s very important that you keep your work."
- Richard Branson
Integrity
"What a wonderful time to be young! You have knowledge of many more things than we needed to have. It is my conviction that your generation is better and stronger than was ours — better in many ways! I have faith that you young men and young women can meet the world on its own terms and conquer it!"
- President Boyd K. Packer
Ambition
"Stay away from those people who try to disparage your ambitions. Small minds will always do that, but great minds will give you a feeling that you can become great too."
- Mark Twain
Ambition
"Don’t bunt. Aim out of the ballpark. Aim for the company of immortals."
- David Ogilvy
Ambition
"No one changes the world who isn’t obsessed."
- Billie Jean King
Ambition
"Some people want it to happen, some wish it would happen, others make it happen."
- Michael Jordan
Ambition