The key is to set realistic customer expectations, and then not to just meet them, but exceed them — preferably in unexpected and helpful ways.

More quotes by Richard Branson

View all
"As I grew older it seemed that I was not making a big enough difference, particularly given my own incredible good fortune. I went from feeling content that things were going well, to realizing that I hadn’t even begun to scratch the surface of what needed to be done."

- Richard Branson

Awareness

"Have fun, work hard and money will come. Don’t waste time – grab your chances. Have a positive outlook on life. When it’s not fun, move on."

- Richard Branson

Happiness

"As soon as something stops being fun, I think it’s time to move on. Life is too short to be unhappy. Waking up stressed and miserable is not a good way to live."

- Richard Branson

Happiness

"My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, ‘Oh God, I've got to do this today.’"

- Richard Branson

Happiness

"All you have in business is your reputation – So it’s very important that you keep your work."

- Richard Branson

Integrity

More Goals Quotes

View all
"Goal setting is the secret to a compelling future."

- Tony Robbins

Goals

"Setting goals is the first step in turning the invisible into the visible."

- Tony Robbins

Goals

"Set your goals high, and don’t stop till you get there."

- Bo Jackson

Goals

"A goal is a wish. A standard holds you accountable."

- Tunde Oyeneyin

Goals

"The achievement of one goal should be the starting point of another."

- Alexander Graham Bell

Goals