"Coaches have to watch for what they don’t want to see and listen for what they don’t want to hear."
- John Madden
Awareness
"I get a certain feeling when I go to Lambeau field in Green Bay. Soldier field in Chicago is special to me. Those are the places that I really like. The stadiums."
- John Madden
Belief
"Self-praise is for losers. Be a winner. Stand for something. Always have class, and be humble."
- John Madden
Integrity
"We will win this struggle — not for glory, nor wealth, nor power, but for justice, for freedom, and for peace… so help us God."
- John Madden
Courage
"When the going gets tough, I'm not always sure what you do. I'm not saying that I know how to fix everything when the going gets tough, but I do know this: when the going goes tough, you don't quit. And you don't fold up. And you don't go in the other direction."
- John Madden
Courage
"Don’t stop when you’re tired. Stop when you’re done."
- Unknown
Perseverance
"He that can have patience can have what he will."
- Benjamin Franklin
Perseverance
"You just can’t beat the person who never gives up."
- Babe Ruth
Perseverance
"What I've learned from running is that the time to push hard is when you're hurting like crazy and you want to give up. … Success is often just around the corner."
- James Dyson
Perseverance
"Never give up because great things take time."
- Adrian Williams
Perseverance