“On an important call late in the sales cycle, negotiations were getting intense. Neither side wanted to back down from the numbers that had been shared. But at a crucial point in the conversation, the party we were selling to forgot to hit the mute button on their conference line. We overheard them raving on and on about how much they liked the product, and we knew they were completely sold. Knowing this gave us the leverage we needed to close the deal on our terms. The moral of the story? Always check that mute button; it could save you some money.”