You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?

More quotes by Annette Franz

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"In a world where products and services are becoming more and more commoditized, customer experience is the only true differentiator."

- Annette Franz

Service

More Learning Quotes

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"The expert in anything was once a beginner."

- Helen Hayes

Learning

"Learn as if you will live forever, live like you will die tomorrow."

- Mahatma Gandhi

Learning

"To know how much there is to know is the beginning of learning to live."

- Dorothy West

Learning

"In the beginner’s mind, there are many possibilities; in the expert’s mind, there are few."

- Vince Gironda

Learning

"I am always doing what I cannot do yet in order to learn how to do it."

- Vincent van Gogh

Learning