“Functionality is not an independent phenomenon, but a part of design, and its importance is determined by its relevance to design.”
"Architecture belongs to culture, not to civilization."
- Alvar Aalto
Philosophy
"Modern architecture does not mean the use of immature new materials; the main thing is to refine materials in a more human direction."
- Alvar Aalto
Philosophy
"It takes less time to do things right than to explain why you did it wrong."
- Henry Wadsworth Longfellow
Efficiency
"There’s a tremendous power in using the least amount of information to get a point across."
- Rick Rubin
Efficiency
"Nothing is less productive than to make more efficient what should not be done at all."
- Peter Drucker
Efficiency
"If you measure it, it will improve."
- Seth Godin
Efficiency
"Good customer service costs less than bad customer service."
- Sally Gronow
Efficiency