The moralist is the person who tells people that they ought to be unselfish, when they still feel like egos, and his efforts are always and invariably futile.

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"Never pretend to a love which you do not actually feel, for love is not ours to command."

- Alan Watts

Love

"The ego is nothing other than the focus of conscious attention."

- Alan Watts

Awareness

"But we try to pretend, you see, that the external world exists altogether independently of us."

- Alan Watts

Awareness

"Some believe all that parents, tutors, and kindred believe. They take their principles by inheritance, and defend them as they would their estates, because they are born heirs to them."

- Alan Watts

Awareness

"What we have forgotten is that thoughts and words are conventions, and that it is fatal to take conventions too seriously."

- Alan Watts

Awareness

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"What virtue is there in a man who demonstrates goodness because he has been bred to it? It is his habit from youth. But a man who has known unkindness and want, for him to be kind and charitable to those who have been the cause of his misfortunes, that is a virtuous man."

Morality

"Whether a human being is good or bad, right or wrong, can only be determined based on circumstances."

Morality

"Always let your conscience be your guide."

- Jiminy Cricket, Pinocchio

Morality

"To the factory farmer, in contrast to the traditional farmer with his sense of honor and obligation, the animals are 'production units,' and accorded all the sympathy that term suggests."

- Matthew Scully

Morality

"When music is allowed to take the place of devotion and prayer, it is a terrible curse. Young people assemble together to sing, and, although professed Christians, frequently dishonor God and their faith by their frivolous conversation and their choice of music."

- Ellen G. White

Morality