"It is literally impossible to be a woman. You are so beautiful, and so smart, and it kills me that you don’t think you’re good enough. Like, we have to always be extraordinary, but somehow we’re always doing it wrong. You have to be thin, but not too thin. And you can never say you want to be thin. You have to say you want to be healthy, but also you have to be thin. You have to have money, but you can’t ask for money because that’s crass. You have to be a boss, but you can’t be mean. You have to lead, but you can’t squash other people’s ideas. You’re supposed to love being a mother, but don’t talk about your kids all the damn time. You have to be a career woman, but also always be looking out for other people. You have to answer for men’s bad behavior, which is insane, but if you point that out, you’re accused of complaining. You’re supposed to stay pretty for men, but not so pretty that you tempt them too much or that you threaten other women because you’re supposed to be a part of the sisterhood. But always stand out and always be grateful. But never forget that the system is rigged. So find a way to acknowledge that but also always be grateful. You have to never get old, never be rude, never show off, never be selfish, never fall down, never fail, never show fear, never get out of line. It’s too hard! It’s too contradictory and nobody gives you a medal or says thank you! And it turns out in fact that not only are you doing everything wrong, but also everything is your fault. I’m just so tired of watching myself and every single other woman tie herself into knots so that people will like us. And if all of that is also true for a doll just representing women, then I don’t even know."
- America Ferrera
Empowerment
"I want to be part of the people that make meaning, not the thing that's made. I want to be the one imagining, not the idea itself."
- Barbie
Ambition
"It is literally impossible to be a woman."
- Gloria
Adversity
"By giving voice to the cognitive dissonance required to be a woman under the patriarchy, you robbed it of its power."
- Barbie
Courage
"I'm just so damn tired of watching myself and every single other women tie ourselves in knots so that people will like us."
- Gloria
Adversity
"You are so beautiful and so smart and it kills me that you don't think you're good enough."
- Gloria
Belief in Self
"We have to always be extraordinary, but somehow we're always doing it wrong."
- Gloria
Adversity
"I have no difficulty holding both logic and feeling at the same time. It does not diminish my powers, it expands them."
- Lawyer Barbie
Balance
"Well the real world isn't perfect, but you inspired me."
- Gloria
Inspiration
"Even if you can't make it perfect, you can make it better."
- Sasha
Motivation
"Ideas live forever, humans, not so much. You know that right?"
- Ruth
Wisdom
"We mothers stand still so our daughters can look back to see how far they have come."
- Ruth
Family
"Barbie has a great day every day. But Ken only has a great day if Barbie looks at him."
- Narrator
Relationships
"Every night is girls' night."
- Barbie
Connection to Earth
"I am Kenough."
- Ken
Belief in Self
"The real world isn't what I thought it was."
- Barbie
Awareness
"That's life. It's all change."
- Gloria
Change
"We sell dreams, imagination, and sparkle. And when you think of sparkle, what do you think of next? Female agency."
- Mattel CEO
Empowerment
"Humans only have one ending. Ideas live forever."
- Ruth Handler
Wisdom
"I'm a liberated man. I know crying's not weak."
- Ken
Bravery
"Don't worry — everyone likes me and thinks I'm cool and pretty."
- Barbie
Self-confidence
"Either you're brainwashed or you're weird and ugly. There is no in-between."
- Barbie
Belief
"No Barbie or Ken should be living in the shadows."
- President Barbie
Empowerment
"We mothers stand still so our daughters can look back and see how far they have come."
- Ruth Handler
Family
"Women hate women. And men hate women. It's the only thing we all agree on."
- Sasha
Adversity
"It's okay if you're crying. I cried too. It's kind of amazing."
- Barbie
Healing
"I'm trained to stand confidently here."
- Ken
Self-confidence
"You guys are not doing patriarchy very well."
- Ken
Awareness
"Why didn't Barbie tell me about patriarchy?"
- Ken
Awareness
"When I found out the patriarchy wasn't about horses, I lost interest anyway."
- Ken
Awareness
"What if there's beach? You'll need someone professional in that."
- Ken
Motivation
"To be honest, when I found out the patriarchy wasn't about horses, I lost interest anyways."
- Ken
Adaptation
"She thinks I'm a fascist? I don't control the railways or the flow of commerce!"
- Barbie
Bravery
"I would never wear heels if my feet were shaped this way!"
- Barbie
Self-awareness
"My job is actually just, you know, Beach."
- Ken
Contentment
"There are no multiples of Allan. He's just Allan."
- Narrator
Self-awareness
"Take my hands. Now close your eyes. Now, feel."
- Ruth
Connection to Earth
"You've been making women feel bad about themselves since you were invented."
- Sasha
Awareness
"Do you guys ever think about dying?"
- Barbie
Facing Fears
"I have all the genitals."
- Ken
Boldness
"I'm here to see my gynecologist."
- Barbie
Self-care
"She thinks I’m a fascist? I don’t control the railways or the flow of commerce!"
- Stereotypical Barbie
Awareness
"You're beautiful."
- Stereotypical Barbie
Self-esteem
"I know."
- The Woman on the Bench
Self-esteem
"All of these women are Barbie, and Barbie is all of these women. She might have started out as just a lady in a bathing suit, but she became so much more."
Growth
"Because Barbie can be anything, women can be anything."
Empowerment
"Thanks to Barbie, all problems of feminism have been solved."
Philosophy