126 quotes
"He who knows when he can fight and when he cannot, will be victorious."
- Sun Tzu
Leadership
""A journey of a thousand miles begins with a single step.""
- Sun Tzu
New Beginnings
"Victory comes from finding opportunities in problems."
- Sun Tzu
Resilience
"A journey of a thousand miles begins with a single step."
- Sun Tzu
New Beginnings
"In the midst of chaos, there is also opportunity."
- Sun Tzu
Teamwork
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
- Sun Tzu
Wisdom
"Victory is reserved for those who are willing to pay it’s price."
- Sun Tzu
Courage
"The supreme art of war is to subdue the enemy without fighting."
- Sun Tzu
Wisdom
"Know your enemy and know yourself and you can fight a hundred battles without disaster."
- Sun Tzu
Insight
"The clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him."
- Sun Tzu
Leadership
"All war is based on deception."
- Sun Tzu
Philosophy
"He who is prudent and lies in wait for an enemy who is not, will be victorious."
- Sun Tzu
Wisdom
"What the ancients called a clever fighter is one who not only wins but does so with ease. Hence his victories bring him neither reputation for wisdom nor credit for courage."
- Sun Tzu
Wisdom
"The skillful fighter puts himself into a position which makes defeat impossible and does not miss the moment to defeat the enemy."
- Sun Tzu
Wisdom
"The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin."
- Sun Tzu
Courage
"To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting."
- Sun Tzu
Courage
"The general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand."
- Sun Tzu
Courage
"The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim."
- Sun Tzu
Courage
"If fighting is sure to result in victory, then you must fight, even though the ruler forbid it; if fighting will not result in victory, then you must not fight even at the ruler's bidding."
- Sun Tzu
Courage
"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer defeat. If you know neither the enemy nor yourself, you will succumb in every battle."
- Sun Tzu
Courage
"The experienced soldier, once in motion, is never bewildered; once he has broken camp, he is never at a loss."
- Sun Tzu
Courage
"The skillful soldier does not raise a second levy, neither are his supply-wagons loaded more than twice."
- Sun Tzu
Courage
"Success in warfare is gained by carefully accommodating ourselves to the enemy's purpose."
- Sun Tzu
Courage
"Energy may be likened to the bending of a crossbow; decision, to the releasing of the trigger."
- Sun Tzu
Courage
"Making no mistakes is what establishes the certainty of victory, for it means conquering an enemy that is already defeated."
- Sun Tzu
Courage
"Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing."
- Sun Tzu
Courage
"Hold out baits to entice the enemy. Feign disorder, and crush him."
- Sun Tzu
Adaptation
"If equally matched, we can offer battle; if slightly inferior in numbers, we can avoid the enemy; if quite unequal in every way, we can flee from him."
- Sun Tzu
Courage
"Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory."
- Sun Tzu
Courage
"The control of a large force is the same principle as the control of a few men: it is merely a question of dividing up their numbers."
- Sun Tzu
Courage
"The clever combatant looks to the effect of combined energy, and does not require too much from individuals."
- Sun Tzu
Courage
"You can be sure of succeeding in your attacks if you only attack places which are undefended."
- Sun Tzu
Courage
"O divine art of subtlety and secrecy! Through you we learn to be invisible, through you inaudible; and hence we can hold the enemy's fate in our hands."
- Sun Tzu
Courage
"Numerical weakness comes from having to prepare against possible attacks; numerical strength, from compelling our adversary to make these preparations against us."
- Sun Tzu
Courage
"Knowing the place and the time of the coming battle, we may concentrate from the greatest distances in order to fight."
- Sun Tzu
Courage
"In making tactical dispositions, the highest pitch you can attain is to conceal them."
- Sun Tzu
Courage
"Carefully compare the opposing army with your own, so that you may know where strength is superabundant and where it is deficient."
- Sun Tzu
Courage
"To take a long and circuitous route, after enticing the enemy out of the way, and though starting after him, to contrive to reach the goal before him, shows knowledge of the artifice of deviation."
- Sun Tzu
Courage
"Let your rapidity be that of the wind, your compactness that of the forest."
- Sun Tzu
Courage
"In raiding and plundering be like fire, in immovability like a mountain."
- Sun Tzu
Courage
"Place your army in deadly peril, and it will survive; plunge it into desperate straits, and it will come off in safety."
- Sun Tzu
Courage
"Forestall your opponent by seizing what he holds dear, and subtly contrive to time his arrival on the ground."
- Sun Tzu
Courage
"Walk in the path defined by rule, and accommodate yourself to the enemy until you can fight a decisive battle."
- Sun Tzu
Courage
"At first, then, exhibit the coyness of a maiden, until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you."
- Sun Tzu
Courage
"If it is to your advantage, make a forward move; if not, stay where you are."
- Sun Tzu
Courage
"If you know Heaven and know Earth, you may make your victory complete."
- Sun Tzu
Courage
"Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt."
- Sun Tzu
Courage
"Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win."
- Sun Tzu
Success
"In order to know your enemy, you must become your enemy."
- Sun Tzu
Adaptation
"In warfare, there are no constant conditions. He who can modify his tactics in relation to his opponent will succeed and win."
- Sun Tzu
Adaptation
"Until death itself comes, no calamity need be feared."
- Sun Tzu
Courage
"A leader leads by example not by force."
- Sun Tzu
Leadership
"To know your Enemy, you must become your Enemy."
- Sun Tzu
Adaptation
"Pretend inferiority and encourage his arrogance."
- Sun Tzu
Adaptation
"If you know neither the enemy nor yourself, you will succumb in every battle."
- Sun Tzu
Insight
"All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near."
- Sun Tzu
Adaptation
"There is no instance of a nation benefitting from prolonged warfare."
- Sun Tzu
Philosophy
"Thus we may know that there are five essentials for victory: 1 He will win who knows when to fight and when not to fight. 2 He will win who knows how to handle both superior and inferior forces.3 He will win whose army is animated by the same spirit throughout all its ranks. 4 He will win who, prepared himself, waits to take the enemy unprepared. 5 He will win who has military capacity and is not interfered with by the sovereign."
- Sun Tzu
Success
"Treat your men as you would your own beloved sons. And they will follow you into the deepest valley."
- Sun Tzu
Leadership
"Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain."
- Sun Tzu
Adaptation
"When you surround an army, leave an outlet free. Do not press a desperate foe too hard."
- Sun Tzu
Adaptation
"The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected."
- Sun Tzu
Philosophy
"To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill."
- Sun Tzu
Success
"So in war, the way is to avoid what is strong, and strike at what is weak."
- Sun Tzu
Adaptation
"Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent's fate."
- Sun Tzu
Adaptation
"The whole secret lies in confusing the enemy, so that he cannot fathom our real intent."
- Sun Tzu
Adaptation
"What the ancients called a clever fighter is one who not only wins, but excels in winning with ease."
- Sun Tzu
Success
"One may know how to conquer without being able to do it."
- Sun Tzu
Insight
"Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots."
- Sun Tzu
Insight
"If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete."
- Sun Tzu
Success
"Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death."
- Sun Tzu
Leadership
"Keep your friends close, but your enemies closer."
- Sun Tzu
Wisdom
"There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard."
- Sun Tzu
Creativity
"A leader leads by example, not by force."
- Sun Tzu
Leadership
"What enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge."
- Sun Tzu
Wisdom
"Of old the expert in battle would first make himself invincible and then wait for his enemy to expose his vulnerability."
- Sun Tzu
Philosophy
"In the midst of chaos, there is also opportunity"
- Sun Tzu
Teamwork
"Opportunities multiply as they are seized."
- Sun Tzu
Taking Risks
"Regard your soldiers as your children, and they will follow you into the deepest valleys; look on them as your own beloved sons, and they will stand by you even unto death."
- Sun Tzu
Leadership
"Regard your soldiers as your children, and they will follow you into the deepest valleys. Look on them as your own beloved sons, and they will stand by you even unto death!"
- Sun Tzu
Bravery
"Invincibility lies in the defence; the possibility of victory in the attack."
- Sun Tzu
Strength
"He will win whose army is animated by the same spirit throughout all its ranks."
- Sun Tzu
Teamwork
"leader leads by example, not by force."
- Sun Tzu
Leadership
"Plan for what it is difficult while it is easy, Do what is great while it is small."
- Sun Tzu
Vision
"Plan for what is difficult while it is easy. Do what is great while it is small."
- Sun Tzu
Philosophy
"Plan for what is difficult while it is easy, do what is great while it is small."
- Sun Tzu
Wisdom
"Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm"
- Sun Tzu
Overcoming Obstacles
"Victory is reserved for those who are willing to pay its price."
- Sun Tzu
Determination
"Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat."
- Sun Tzu
Wisdom
""The supreme art of war is to subdue the enemy without fighting.""
- Sun Tzu
Philosophy
""Know your enemy and know yourself and you can fight a hundred battles without disaster.""
- Sun Tzu
Knowledge
""To win one hundred victories in one hundred battles is not the highest skill. To subdue the enemy without fighting is the highest skill.""
- Sun Tzu
Philosophy
""All war is based on deception.""
- Sun Tzu
Philosophy
""Appear weak when you are strong, and strong when you are weak.""
- Sun Tzu
Taking Risks
""Know yourself and you will win all battles.""
- Sun Tzu
Self-awareness
"Supreme excellence consists of breaking the enemy's resistance without fighting."
- Sun Tzu
Wisdom
"The rising of birds in their flight is the sign of an ambuscade. Startled beasts indicate that a sudden attack is coming."
- Sun Tzu
Awareness
"It is only one who is thoroughly acquainted with the evils of war that can thoroughly understand the profitable way of carrying it on."
- Sun Tzu
Awareness
"He will win who knows when to fight and when not to fight."
- Sun Tzu
Wisdom
"If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant."
- Sun Tzu
Taking Risks
"In war, practice dissimulation, and you will succeed."
- Sun Tzu
Taking Risks
"If the enemy leaves a door open, you must rush in."
- Sun Tzu
Taking Risks
"If you know the enemy and know yourself, your victory will not stand in doubt."
- Sun Tzu
Wisdom
"The consummate leader cultivates the moral law, and strictly adheres to method and discipline; thus it is in his power to control success."
- Sun Tzu
Leadership
"Simulated disorder postulates perfect discipline; simulated fear postulates courage; simulated weakness postulates strength."
- Sun Tzu
Courage
"Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted."
- Sun Tzu
Efficiency
"All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved."
- Sun Tzu
Vision
"Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances."
- Sun Tzu
Adaptation
"He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain."
- Sun Tzu
Leadership
"The difficulty of tactical maneuvering consists in turning the devious into the direct, and misfortune into gain."
- Sun Tzu
Adaptation
"Maneuvering with an army is advantageous; with an undisciplined multitude, most dangerous."
- Sun Tzu
Leadership
"Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical."
- Sun Tzu
Wisdom
"No ruler should put troops into the field merely to gratify his own spleen; no general should fight a battle simply out of pique."
- Sun Tzu
Responsibility
"The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom."
- Sun Tzu
Leadership
"Appear weak when you are strong, and strong when you are weak."
- Sun Tzu
Wisdom
"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."
- Sun Tzu
Wisdom
"All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near."
- Sun Tzu
Wisdom
"Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win"
- Sun Tzu
Wisdom
"The greatest victory is that which requires no battle."
- Sun Tzu
Wisdom
"If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected ."
- Sun Tzu
Wisdom
"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate."
- Sun Tzu
Wisdom
"Thus we may know that there are five essentials for victory: 1 He will win who knows when to fight and when not to fight. 2 He will win who knows how to handle both superior and inferior forces. 3 He will win whose army is animated by the same spirit throughout all its ranks. 4 He will win who, prepared himself, waits to take the enemy unprepared. 5 He will win who has military capacity and is not interfered with by the sovereign."
- Sun Tzu
Wisdom
"who wishes to fight must first count the cost"
- Sun Tzu
Wisdom
"When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move."
- Sun Tzu
Wisdom
"believe we are far away; when far away, we must make him believe we are near."
- Sun Tzu
Wisdom
"A great leader leads by example, not by force."
- Sun Tzu
Leadership