1 quote
"We've been talking about the importance of customer-centricity for some time. But until now retailers have lacked both the technology and the mandate to connect marketing, sales, service, and commerce systems to enable a 360-degree view of the customer. Now that relevant and personalised engagement has emerged as a key differentiator, retailers will finally make the investments to deliver on the promise of putting the customer at the center of everything they do."
- Rob Garf, Vice President, Industry Strategy & Insights, Salesforce
Adaptation