Red Auerbach

"It’s not what you tell your players that counts. It’s what they hear."

- Red Auerbach

"Some say you have to use your five best players, but I found out you win with the five that fit together best as a team."

- Red Auerbach

"If you want to be a Champion, you've got to feel like one, you've got to act like one, you've got to look like one."

- Red Auerbach

"Child please!"

- Red Auerbach

"It's not what you say about people, but how you show them that counts."

- Red Auerbach