Mark Hawkins, President and Chief Financial Officer, Salesforce

"It's often said that 'data is the new oil.' Instead, we'd argue that it's trust that will decide whether businesses — and the Fourth Industrial Revolution itself — succeed. There is both a moral and business imperative to do more than increase profits. My fellow CFOs and other leaders should respond to today's rapid technological and societal change by taking a long-term view."

- Mark Hawkins, President and Chief Financial Officer, Salesforce