Jocko Willink

"The temptation to take the easy road is always there. It is as easy as staying in bed in the morning and sleeping in. But discipline is paramount to ultimate success and victory for any leader and any team."

- Jocko Willink

"The more you practice, the better you get, the more freedom you have to create."

- Jocko Willink

"When it comes to performance standards, It’s not what you preach, it’s what you tolerate."

- Jocko Willink

"Leading people is the most challenging and, therefore, the most gratifying undertaking of all human endeavors."

- Jocko Willink

"Discipline is important for every day regardless of how you feel."

- Jocko Willink

"Discipline: The root of all good qualities. The driver of daily execution. The core principle that overcomes laziness and lethargy and excuses. Discipline defeats the infinite excuses that say: Not today, not now, I need a rest, I will do it tomorrow."

- Jocko Willink

"Discipline equals freedom."

- Jocko Willink

"Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on discipline."

- Jocko Willink

"Perseverance is also key to success in any endeavor, but without perseverance in combat, there can be no victory."

- Jocko Willink

"Discipline is what makes a champion."

- Jocko Willink

"Discipline is about facing your fears so you can conquer them. Discipline means taking the hard road— the uphill road."

- Jocko Willink