Edward de Bono

"Creativity involves breaking out of expected patterns in order to look at things in a different way."

- Edward de Bono

"There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns."

- Edward de Bono

"Creativity means breaking out of established patterns to look at things in a different way."

- Edward de Bono

"One very important aspect of motivation is the willingness to stop and look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity."

- Edward de Bono

"Creativity involves breaking out of established patterns in order to look at things in a different way."

- Edward de Bono

"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of the car is separate from the way the car is driven."

- Edward de Bono

"A memory is what is left when something happens and does not completely unhappen."

- Edward de Bono

"Complexity means distracted effort. Simplicity means focused effort."

- Edward de Bono