David Ogilvy

"Where people aren’t having fun, they seldom produce good work."

- David Ogilvy

"If you are both killer and poet, you get rich."

- David Ogilvy

"If it doesn’t sell; it isn’t creative."

- David Ogilvy

"Leaders grasp nettles."

- David Ogilvy

"Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues."

- David Ogilvy

"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

- David Ogilvy

"Don’t bunt. Aim out of the ballpark. Aim for the company of immortals."

- David Ogilvy

"Encourage innovation. Change is our lifeblood, stagnation our death knell."

- David Ogilvy

"Never stop testing, and your advertising will never stop improving."

- David Ogilvy

"The more informative your advertising, the more persuasive it will be."

- David Ogilvy

"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product."

- David Ogilvy