Bill Shankly

"Some people think football is a matter of life and death. I assure you, it's much more serious than that."

- Bill Shankly

"Some people believe football is a matter of life and death, I am very disappointed with that attitude. I can assure you it is much, much more important than that."

- Bill Shankly

"Some people believe football is a matter of life and death. I'm very disappointed with that attitude. I can assure you it is much, much more important than that."

- Bill Shankly

"If you are first you are first. If you are second, you are nothing."

- Bill Shankly

"Aim for the sky and you'll reach the ceiling. Aim for the ceiling and you'll stay on the floor."

- Bill Shankly