Fashion people think that the careful Nice companies are boring beyond measure. (Nice people think fashionistas look silly and should Get A Life).
Global new money has houses everywhere, and serious helicopters, it doesn't aspire to the Miss Marple life of St. Mary Mead.
London clubland divides itself between the St James's refuge for toffs, and the Conquest of Cool, for the arts and media.
One should never learn from one's mistakes. Making the same mistakes, over and over again, is a source of unremitting pleasure.
Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now.
There is an interior style we intellectuals and design policy wonks know as Haut Euro Pooftastic, which really takes the biscuit.
Across the Atlantic, commercial therapy of all kinds provides so many more comfortable outlets for people when they are under pressure. The English tradition is to get a grip, whereas the American version is to get in touch with your feelings, to say: 'I'm a good person. Isn't it terrible when bad things happen to people like me?'
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.