At some point, if you're changing a really deep-seated behavior, you're going to have a moment of weakness.
The biggest moment of flexibility in our shopping habits is when we have a child, because all of your old routines go out the window, and suddenly a marketer can come in and sell you new things.
Between calculated risk and reckless decision-making lies the dividing line between profit and loss.
Vast databases of names and personal information, sold to thieves by large publicly traded companies, have put almost anyone within reach of fraudulent telemarketers.
The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral.
Some of the tactics that are used by Foxconn and other companies throughout China is, if you are late, if you violate one of the small rules, some of the punishment is that you have to copy down quotations from the chairman of Foxconn: you have to write out confessions explaining why you were late and promising never to do it again.
Someone will write a resolution that says, 'I want to exercise more,' or 'I want to lose 15 pounds' - which is great, that's a great goal to have - but every study tells us that if you pose things in abstract, goal-related terms, it's much less likely that you will accomplish it than if you structure it as an actual activity.
It almost goes without saying that when you are a startup, one of the first things you do is you start setting aside money to defend yourself from patent lawsuits, because any successful company, even moderately successful, is going to get hit by a patent lawsuit from someone who's just trying to look for a payout.
When people have a willpower failure, it's because they haven't anticipated a situation that's going to come along.
When most individuals or most companies are talking about trying to create healthy habits, the key is to identify which habit or habits seem most important.
A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long.
There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell.