I think Bond the character is distinct: He's British, he has a certain code that he lives by, he's incorruptible... he's a classical hero, but he's also fallible. He has inner demons, inner conflicts, and he's a romantic.
One would think that it would be very easy, with an iconic character like James Bond, to keep making the films, but it hasn't been. But, it sure has been entertaining and rewarding.
Bad movies are when people go, 'oh, I wasted $10 bucks and 2 hours and I don't even want to go back again.'
So as I was growing up, my father was always in the middle of making a film or preparing a film. It was a full-time, all-consuming type of operation.
Every 20 minutes you've got to have a bump, you've got to have a change in course, you've got to unsettle the audience. It can't be too predictable so something has to happen. I think that was something that Hitchcock did very well too. You couldn't let an audience feel too settled in.